Newsletters

Consistency is Key.

Dec 30, 2024
Regular posting and a recognizable brand aesthetic are just the beginnings of good engagement... Read more

Advertise on Paramount!

Nov 7, 2024
Paramount has some of the biggest shows on television and you may love watching shows like Yellowstone and Mayor Of Kingstown, but also wonder how you can insert local ads into that programming… Read more

Hiring?

Nov 7, 2024
Reach the right candidates with frequency while reducing the effort and resources required to attract qualified candidates Read more

Advertise on America's #1 Streaming Service!

October 2024
Ad Lab is excited to announce that we have the opportunity to participate in beta testing for Netflix ads! If you are interested in seeing a Netflix proposal, please contact Ad Lab for more information. Read more

Why Broadcast TV is Still Powerful

August 2024
The way consumers view television is more fragmented than ever. That is undeniable. However, while television advertising may not start and stop with broadcast television any longer, it remains a powerful form of advertising, and your marketing campaigns should start and end with some sort of video marketing. Read more

Become The EXCLUSIVE Provider Of A.I. Listening Data!

August 2024
Artificial Intelligence listening data has arrived, and Ad Lab is the only digital marketing agency in Ft. Wayne that offers the ability to market directly to consumers that have an immediate need for your product. Read more

An Affordable Way To Consistently Stay In Front Of Your Clients

July 2024
Email marketing is a cost-effective way to share the happenings of your company with consumers who are predisposed to your product. Read more

Digital Billboards Deliver Big Results

May 2024
Outdoor has always been a great way to reinforce your brand and now, with the growing digital billboard inventory in Fort Wayne, you can not only use outdoor to build your brand, but also to deliver a call to action. Read more

Targeted Video Marketing

April 2024
Marketing your business with video has become an essential way to communicate with potential customers. Did you know that you can deliver a video message to a targeted audience that is already in the market for your product? And you can target consumers that intend to purchase your product at a budget that’s right for you! Read more

Maximize Your Exposure

March 2024
Ad Lab can design eye-catching messages for your digital sign. We create graphics customized for your monthly promotions, and upload them for you. Read more

Is Your Google Campaign Performing This Well?

February 2024
Most industries experience a busy season and a slow season. When you’re busy, your competition is busy. And when you’re slow, your competition is slow. You advertise during busy times to steal market share from competitors when consumers are in the market for your product. However, it is important to market year-round. There is nothing more important than consistency. Read more

Are You Using Best Practices with Social Media?

January 2024
If you are like many companies, you likely have a list of priorities that take precedence in your day-to-day activities. You know keeping up on social media is important, but it often slides down the priority list. Read more

Ready to Create Demand for Your Brand?

December 2023
At Ad Lab, we will help you create a campaign that is memorable, relevant, and built on consistency, ultimately creating demand for your product. Read more

BLOG ARCHIVE

The Importance of Social Media

Why is having social media so important when it comes to the business world? This topic is controversial, since social media is a “newer” type of platform, and hasn’t been popular for more than 10-20 years. Although newer than marketing platforms such as TV and Radio, social media takes the lead in a lot of categories - especially when it comes to a specific target audience.

A VIDEO IS WORTH A THOUSAND WORDS!

Ad Lab President Jeff Heiniger talks about how video can be the great first impression (literally) your business has on potential customers.

The Great Outdoors

5 Steps to Social Media Success

Another Word for "Thesaurus"

By now, you’re probably sick of phrases like “these unprecedented times” or “the new normal.” After all, we’ve been hearing them in news reports, advertisements, and popular culture for almost a year straight. And yet, let’s be honest: those catchphrases are not only completely accurate descriptions of, well…these unprecedented times, they also have the benefit of sounding less scary, less stressful, than a perhaps more scientific description of the current state of the world.

SEO, SEM, and How To Use Them

Imagine the power of having a salesperson on staff that is your top performer and that top performer works 24 hours a day, 7 days per week, 365 days per year. And they work for free. That may sound unrealistic, but that salesperson exists for every company. You may have figured out by now that I’m talking about your website! There is no better salesperson for a company than your website. You advertise to drive traffic to your website, and if your website tells your story and demonstrates your product appropriately, that website visit will lead to a phone call. And that phone call will lead to a sale!

Strength in Numbers

Last year, at Christmas, I had the number 2 for the white elephant, gift exchange. I decided to choose the biggest gift. The gift inside was not what a white elephant enthusiast would refer to as “steal worthy” and I sat there with that gift the entire game, as I watched 12 other gifts opened and stolen time and time again. But, bigger is better, right? It’s quantity not quality, right?   

What Does "Everything Agency" Mean?

In October 2019, Ad Lab was spotlighted as the cover story in Business People magazine.  After interviewing our team, Business People dubbed Ad Lab the “everything agency” for the headline.   I’ve had several people reach out to me, after reading the article to ask me exactly what being the everything agency means?   Simply put, it means you only need to have 1 contact (and 1 invoice!) for all marketing needs for your business.   Need a TV, radio or digital, schedule placed? Social media?   We can do that.   Need the commercial produced and the ads created?  We can do that.

Logo Logic & Lingo

Hello my name is Rick Porfilio, Ad Lab’s Art Director. I’m new to this blog thing. I’ve been in the graphic design business for 33 years, but never been asked to write. That’s the job of a copywriter. However, I do understand more “visual” mediums, so I’ll try and use my words to convey my thoughts on logo design.

The Iron Is Hot

These are certainly strange days. Stressful days. Local advertisers and business owners are desperately trying to cope with a potential loss of revenue, or lack of product to sell, in addition to the very real concerns regarding the safety of their families and the community at large. There are so many unknown variables regarding the duration of this crisis that many advertisers decide to retreat a bit. They cancel ongoing campaigns and vacate existing spot schedules. And you know what? Sometimes that’s the absolute right thing to do.