The Importance of Social Media

Olivia Schoeph

Why is having social media so important when it comes to the business world? This topic is controversial, since social media is a “newer” type of platform, and hasn’t been popular for more than 10-20 years. Although newer than marketing platforms such as TV and Radio, social media takes the lead in a lot of categories - especially when it comes to a specific target audience.

Facebook, for example, starting up in 2004, quickly became the largest social network in the world, with nearly three billion users as of 2021. There are so many features of Facebook, including targeted ads, video capabilities, photos, links, likes, tags, shares, and more. When it comes to marketing on Facebook for your business, all of these features are taken into consideration. As a Social Media Director at Ad Lab Social, I understand that even if a business has a small following, that doesn’t mean they can’t reach a big audience. Think of interactions with your posts as a snowball effect; once even just ONE PERSON shares your post, it reaches their entire list of friends and so on.

A lot of times, social media gets pushed to the backburner in companies. They always think “we will post once a week,” but then that week gets busy and before you know it, it’s been a month since the last post. Most people don’t realize how many people research companies and products before purchasing. For example, if you own a coffee shop, and someone is deciding on which coffee shop to go to, more times than not, they will get onto social media and look up different companies. Guess which coffee shop the customer is going to choose? Of course the one that is personable, and constantly posting consistent pictures of their products, interacting with customers, and showing the face behind the brand.

Now, why is outsourcing social media a great way to get started vs. hiring internally? Well, for one, it is going to be much more cost effective to hire a company, such as Ad Lab Social, and pay them a low monthly fee, instead of paying a part time or full time employee. Also, there is going to be no wasted time when it comes to training, and making sure the employee knows what they’re doing and how they’re doing it. We are ALREADY EXPERTS, so there is no training involved! You give us your vision, we execute and create it as soon as you say go.

You will be amazed at the results you will get by hiring a social media company to do your organic posting. Your interactions, following, and impressions will improve immensely once the consistent, professional posting that we guarantee starts up. There is no better time than now to get your social media up and running successfully! Call Ad Lab Advertising today and set up a meeting with me, your future Social Media Director, Olivia.