Jeff Heiniger


Our President has over 20 years of advertising and marketing experience, spinning that know-how into successful multi-media campaigns for Ad Lab’s clients. If he’s not on the phone or in a client meeting, you’ll likely find him on a golf course, vacationing in Florida, or spending time with his growing family. Sometimes, he does all that at once. Jeff’s a multitasker, and probably just landed a new client in the time it took you to read this.

Turner Watson

Creative Director

As Ad Lab’s creative director, he often dips into his somewhat…shall we say atypical? Unusual? Unique? Anyway, a varied set of life experiences, stemming from over 20 years as a rock radio DJ, a screenwriter, theater nerd, history and movie buff, hockey coach, surfer, audio and video editor, father, husband, son, and social media madman. Need a new take on your TV, radio, or digital campaign? Talk to Turner. (Although, fair warning:  you may never get him to shut up…)

Rick Porfilio

Art Director

Rick is Ad Lab’s longest-tenured employee, here from the very beginning. In his time as our Art Director, he’s created countless visually-stunning, award-winning, engaging, successful campaigns…as well as traveling all over Europe, and raising two daughters: one of whom is an Aquatics Zookeeper and scuba diver at the Fort Wayne Children's Zoo, and the other is currently a photographer for one of the most imaginative places on Earth: Walt Disney World. Artistic vision is apparently hereditary.

Natalie Mann

Media Director

Our Media Director has been on “both sides” of the media buying process, which gives her a unique perspective. That duality is something that carries over into her strategies…using the creative and analytic sides of her brain at the same time. Science and wizardry. Heart and mind. Peaches and cream. Dwight and Jim. Heads or tails, our clients always win.

Georgia Baldus

Office Manager

A graduate of West Virginia University, Ad Lab’s Office Manager and Social Media Specialist offers a fresh, unique perspective on today’s social media trends. With a major in Communication Science and minor in Business Administration, Georgia is two employees in one: she moves the needle for clients with killer creative campaigns, all while keeping the office running smoothly. And when she’s not earning views, likes, and shares, you’ll often find her in the pool, as a member of the Fort Wayne Master’s Swim Team.