blog, social media, facebook, twitter, instagram, audience, content, marketing, advertising

Olivia Schoeph

Why is having social media so important when it comes to the business world? This topic is controversial, since social media is a “newer” type of platform, and hasn’t been popular for more than 10-20 years. Although newer than marketing platforms such as TV and Radio, social media takes the lead in a lot of categories - especially when it comes to a specific target audience.