Imagine the power of having a salesperson on staff that is your top performer and that top performer works 24 hours a day, 7 days per week, 365 days per year. And they work for free. That may sound unrealistic, but that salesperson exists for every company. You may have figured out by now that I’m talking about your website! There is no better salesperson for a company than your website. You advertise to drive traffic to your website, and if your website tells your story and demonstrates your product appropriately, that website visit will lead to a phone call. And that phone call will lead to a sale!