Word of Mouth in the 21st Century

Jeff Heiniger

We live in a world of instant gratification, and the modern day business world is no different. The internet has changed the way consumers make decisions. In my 23 years in advertising, I have always agreed that there is no greater advertising, than word of mouth. And now, research has shown that 88 percent of people are as likely to trust your digital reputation as they are to trust a recommendation from a friend. Taking that into consideration, you can quickly come to realize that word of mouth is now more important than ever before. Often times in our current business culture, a consumer has decided whether or not they want to do business with you, before you even have the opportunity to speak with them. This is why online Reputation Management has to be an essential part of your business.

Reputation Management allows for you to have more control over your online interactions to make sure that your business secures the online reputation that correctly portrays the image you and your employees work so hard to achieve. With Reputation Management you can even take it a step further by aggregating your positive online reviews (3 stars and higher) into one location on a microsite and then installing a widget on your homepage and/or reviews page that previews the positive reviews and links back to the microsite for a complete list of all your compiled positive reviews.

Engaging with a new consumer is like a first date, and you always want to make the absolute best first impression. Chances are the person you are going on a date with already checked you out on social media before your first in person meeting and if they didn’t cancel the date – congrats! You successfully presented yourself favorably enough for your potential mate to take the next step. Reputation Management for your business is no different. Not only is it an essential part of doing business, it can be added to your marketing portfolio at a minimal cost.