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Lately, you may have noticed that people are watching television in much different ways. As a result, we’re increasingly seeing the value for certain client campaigns to run in an OTT campaign. But what exactly is OTT?

If you are a business owner, an election year shouldn’t affect how you market your business.  While political ad spending is definitely something to educate yourself on and be cognitive of, it should in no way, shape, or form impact your marketing strategy.  

With that in mind, what are some of the basics of how political spending can impact traditional advertising at the local level? 

We live in a world of instant gratification, and the modern day business world is no different. The internet has changed the way consumers make decisions. In my 23 years in advertising, I have always agreed that there is no greater advertising, than word of mouth. And now, research has shown that 88 percent of people are as likely to trust your digital reputation as they are to trust a recommendation from a friend. Taking that into consideration, you can quickly come to realize that word of mouth is now more important than ever before.